What happened to the Amazon Alexa SEO tool?

The current status of the Amazon Alexa SEO tool?

Welcome to our blog on the Amazon Alexa SEO tool. In this article, we will explore the current state of the Alexa SEO tool and discuss what has happened to it. If you're interested in optimizing your website for search engines and leveraging the power of Alexa, then keep reading to find out more. At the end of this blog, you will have a clear understanding of the changes that have occurred with the Alexa SEO tool and how it can impact your website's performance.

Main Point

In this blog, we will provide an overview of the Amazon Alexa SEO tool and explore its functionalities. We will also discuss recent updates and changes made to the tool and the impact it can have on your SEO strategy.

Overview of the Amazon Alexa SEO Tool

The Amazon Alexa SEO tool is a powerful tool that allows website owners to analyze their website's performance in search engine rankings. It provides valuable insights and data on keyword rankings, backlinks, traffic sources, and more. The tool also offers an SEO audit report, which helps identify areas for improvement and optimization.

With the Alexa SEO tool, you can track your website's progress, monitor competitors, and make data-driven decisions to enhance your SEO strategy.

However, in recent months, there have been significant changes to the Amazon Alexa SEO tool that have impacted its availability and functionality.

Changes to the Alexa SEO Tool

1. Removal of the Free Version: Previously, the Alexa SEO tool had a free version that provided limited access to its features. However, Amazon has recently discontinued the free version, making the tool accessible only through a paid subscription. This change has affected many website owners who relied on the free version for basic SEO analysis.

2. Integration with Alexa Skills: Amazon Alexa is primarily known for its voice assistant capabilities. The Alexa SEO tool has now been integrated with Alexa Skills, allowing users to access SEO data and insights through voice commands. This integration aims to provide a more convenient and hands-free experience for users.

3. Enhanced Data Accuracy: One of the major updates to the Alexa SEO tool is the improved accuracy of its data. Alexa now uses advanced algorithms and machine learning techniques to provide more precise keyword rankings, backlink analysis, and traffic estimations. This enhancement has made the tool more reliable and trustworthy for SEO professionals.

4. Expanded Competitor Analysis: The latest version of the Alexa SEO tool includes an expanded competitor analysis feature. It allows users to compare their website's performance with that of their competitors, identify gaps, and discover new opportunities. This feature helps website owners stay ahead in the competitive landscape and make informed decisions to improve their SEO strategies.

5. Alexa SEO Audit Report Tool: The Alexa SEO tool now includes an SEO audit report feature that provides a comprehensive analysis of your website's SEO performance. It evaluates factors such as on-page optimization, site speed, mobile-friendliness, and more. The audit report helps identify areas for improvement and provides actionable recommendations to boost your website's search engine rankings.


The Amazon Alexa SEO tool has undergone significant changes, including the removal of the free version, integration with Alexa Skills, enhanced data accuracy, expanded competitor analysis, and the addition of the SEO audit report feature. These updates provide users with more advanced functionalities and insights to optimize their website's performance in search engine rankings.

If you're looking to leverage the power of Alexa for your SEO strategy, it's essential to adapt to these changes and explore the new features offered by the Alexa SEO tool. By staying up-to-date with the latest developments, you can make data-driven decisions and drive organic traffic to your website.

Remember, SEO is an ongoing process, and using tools like the Alexa SEO tool can significantly contribute to your website's success in search engine rankings.

Back to blog